True Italian Taste
ICCO Canada’s mandate to raise awareness for authentic Italian products continues throughout 2021. Following the success of the last years, we will continue to highlight the authenticity, traceability, quality control, and certifications of authentic Italian foods with the goal of educating Canadian audiences on how to identify an authentic Italian product, in order to make informed purchases and enjoy the unrivalled quality of genuine Italian goods.
The True Italian Taste project is promoted and financed by the Italian Ministry of Foreign Affairs and International Cooperation, carried out by Assocamerestero in collaboration with the Italian Chambers of Commerce abroad to strengthen and to protect the authentic Italian products. True Italian Taste is part of “The Extraordinary Italian Taste” program.
This year’s program includes virtual events with local chefs and chefs connected from Italy, the Authentic Italian Table dinner series, tasting events, a series of masterclasses, educational tours, buyer trips and/or virtual B2B meetings, and ICCO Canada’s week of Italian cuisine.
To deepen the discussion on the topic of Italian Sounding, an infotainment series was created as part of the “True Italian Taste” project. “Ci vediamo in Camera” is a full-fledged food talk that hosts insiders, experts, opinion leaders and industry people that are familiar with the topic. The show is divided into 6 episodes, with the participation of the Italian Chambers of Commerce of North America and various local chefs. “Ci vediamo in Camera” deals with the topic of Italian Sounding and its impact on the sector and the consumers. To find out more, watch the episodes on the True Italian Taste website (please note that the episodes are in Italian only).
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The fourth and fifth editions of the AIT events are organized in collaboration with renowned GTA restaurants and local partners. Live online events and the possibility to discover and eat specifically designed menus at local restaurants will make this year’s editions something to look forward to.
May 18, 2021: “Buonissimo!” – Launch event
May – June 2021: AIT in collaboration with local restaurants
September 21 & 23, 2021: “Coffee and Dessert” – media and consumers (dates TBC)
The masterclasses will be organized for media, influencers, bloggers, industry and grocery store representatives to learn about geographical designations and traceability of products.
February 19, 2020: Faema Canada Showroom
July 14, 21, 28, 2020: Live webinar with ALMA
September 17, 2020 : Great Italian Wines
January 26, 2021: Authentic Italian Products: Certifications, Traceability, Use
February 11, 2021: Great Italian Wines – Understanding Indigenous Grape Varieties
March 11, 2021: Great Italian Wines – Understanding Indigenous Grape Varieties
April 15, 2021: Great Italian Wines – Understanding Indigenous Grape Varieties
June 24, 2021: Great Italian Wines – Understanding Indigenous Grape Varieties
September 16, 2021: Great Italian Wines – Understanding Indigenous Grape Varieties
Two renowned chefs will feature their own versions of Panino Gourmet and show how sandwiches vary greatly across Italy. Italian Panini are versatile, informal, easy to prepare and can accommodate all tastes and dietary restrictions. During two live webinars the chefs will present traditional panini recipes prepared with PDO/PGI ingredients.
September 22, 2020: Live Event w/Chef Claudio Sadler
September 29, 2020: Live Event w/Chef Rob Gentile
A live webinar about Authentic Italian Pizza. A group of media will learn details about specific DOP/IGP products and to prepare an authentic pizza al padellino.
June 24, 2020: Zoom Webinar
A series of dinner events dedicated to authentic Italian food in collaboration with local restaurants during which guests will be able to try special menus created by the chefs for the occasion. Regional focus of the 2019 edition is the central Italian region of Emilia Romagna.
On Wednesday November 25, ICCO Canada will promote excellence in Italian food and wine and recognize individuals as well as businesses and their outstanding contribution to the food and beverage industry.
Buyer Trips to Italy
Buyers from Ontario will be sent to Italy to meet with Italian companies, try their products and visit their companies and facilities to make new possible business relationships.
Fall 2020: TBD
March 24-27, 2019: Torino
From November 11 to 15, join the Italian Chamber of Commerce of Ontario (ICCO) for the fourth edition of CENTItalia: Gusto Cultura! Experience a week of authentic Italian cooking, education, and the Italian food lifestyle. Prominent chefs, food and wine experts, restaurateurs, influencers, educators, journalists, and foodies come together to celebrate the charm and simplicity of the Italian way of living.
Canadian influencers will travel to Italy for educational tours to learn more about the processes and certifications of authentic Italian products including cheese, cured meats, balsamic vinegar, olive oil, and more.
June 3-7, 2019: Umbria