True Italian Taste
ICCO’s mandate to raise awareness for authentic Italian products continues throughout 2019-2020. Following the success of the last years, we will continue to highlight the authenticity, traceability, quality control, and certifications of authentic Italian foods with the goal of educating Canadian audiences on how to identify an authentic Italian product, in order to make informed purchases and enjoy the unrivalled quality of genuine Italian goods.
The True Italian Taste project is promoted and financed by the Italian Government, carried out by Assocamerestero in collaboration with the Italian Chambers of Commerce abroad to strengthen and to protect the authentic Italian products. True Italian Taste if part of “The Extraordinary Italian Taste” program.
This year’s program includes visiting chefs from Italy, a series of master classes, tasting events, educational tours, buyer trips, the Authentic Italian Table dinner series and ICCO’s week of Italian cuisine.
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The masterclasses will be organized for selected media, influencers, bloggers, industry and grocery store representatives. The focus of the masterclasses will be an in depth description of the DOP/IGP seals, what they stand for and the details behind the seals, the traceability of the products, the quality controls, “Product of Italy” versus “Made in Italy”. Attendees will learn about these details while sampling selected DOP/IGP products.
February 19, 2020: Faema Canada Showroom
March 31, 2020: The Loft on Weston, Longo’s
Buyer Trips to Italy
Buyers from Ontario will be sent to Italy to meet with Italian companies, try their products and visit their companies and facilities to make new possible business relationships.
May 2020: TBD
Fall 2020: TBD
March 24-27, 2019: Torino
Canadian influencers will travel to Italy for educational tours to learn more about the processes and certifications of authentic Italian products including cheese, cured meats, balsamic vinegar, olive oil, and more.
June 3-7, 2019: Umbria
Authentic Italian Table 2020
A series of dinner events dedicated to authentic Italian food in collaboration with local restaurants during which guests will be able to try special menus created by the chefs for the occasion. Regional focus of the 2020 edition is the Northern Italian region of Veneto.
May/June 2020: TBD
A series of dinner events dedicated to authentic Italian food in collaboration with local restaurants during which guests will be able to try special menus created by the chefs for the occasion. Regional focus of the 2019 edition is the central Italian region of Emilia Romagna.
From November 11 to 15, join the Italian Chamber of Commerce of Ontario (ICCO) for the fourth edition of CENTItalia: Gusto Cultura! Experience a week of authentic Italian cooking, education, and the Italian food lifestyle. Prominent chefs, food and wine experts, restaurateurs, influencers, educators, journalists, and foodies come together to celebrate the charm and simplicity of the Italian way of living.