Everybody knows Italian food, but do you really?
During the course of the year we are organizing specific masterclasses that will focus on an in depth description of the DOP/IGP seals, what they stand for and the details behind them, the traceability of the products, the quality controls, “Product of Italy” versus “Made in Italy”. These masterclasses will be organized for media, influencers, bloggers, industry and grocery store representatives. Attendees will learn about important details while sampling selected DOP/IGP products, learn how to identify authentic Italian products in local grocery stores, how to incorporate them into their own dishes and why these products are such an important part of the Mediterranean diet.

These masterclasses are part of the True Italian Taste program.

 “Buon Appetito! with ALMA – The International School of Cuisine”
ICCO’s Exclusive Masterclass Series

July 14, 2020 – The Secrets of Pasta
July 21, 2020 – Bread-making, Italian style
July 28, 2020 – Authentic Italian Gelato

This exclusive series of masterclasses was conceived for media, influencers and industry people to promote authentic and certified italian products and ingredients. The classes will be streamed live on Facebook for the general public to watch.

Chef Carlo-Maria Ricci of worldwide renowned ALMA – the International School of Italian Cuisine located near Parma, Italy, will guide us through tradition, craft, certified ingredients, regional varieties of pasta, bread and gelato, sharing elements that characterize these typical Italian foods and explain the qualities and traceability of ingredients used to make these staple products.

Chef Carlo-Maria Ricci is a two-time graduate of ALMA. After a thorough formative series of international experiences, he currently shares time between his freelance consulting practice and working as an ALMA Chef Ambassador.

11:00 am – 12:00 pm
Live Online Webinar

Masterclass: “Authentic Italian products: certifications, traceability, use”

October 20, 2020
12.00 pm to 2.30 pm
The Loft at Weston
Longo’s Grocery Store


The masterclass will be organized for a group of industry and Longo’s store representatives. Chef Roberto Fracchioni will lead the participants into the world of authentic Italian food by describing specific characteristics and details about each product featured in this class. He will explain how to properly cut, serve and store the products and explain traceability, geographical designations and details about the following products: TBD.

This masterclass is meant as a training session for store representatives dealing directly with consumers to help them share correct information on the products they are selling.

Masterclass: “Authentic Italian products: certifications, traceability, use”

February 19, 2020
12.00 pm to 2.30 pm
Faema Canada Showroom


The masterclass will be organized for a group of media, bloggers and influencers. During the class the following products will be discussed in greater detail and participants will have the chance to try the products and see how to they are being prepared by Chef Roberto Fracchioni, Canadian Brand Ambassador for Prosciutto di Parma, Chef, Professor and Food Consultant. The products that will be presented are: Prosciutto di Parma, Parmigiano Reggiano, Grana Padano, Gorgonzola DOP, Piave, Pecorino Toscano, Olive oil, Balsamic Vinegar and IGP Hazelnuts of Piedmont.

Photo Gallery – Masterclass Faema

(© Giulia Emanuela Storti)

(© Anna Milan)

extraordinary italian taste
Italian Ministry
italian consul