Everybody knows Italian food, but do you really?
During the course of the year we are organizing specific masterclasses that will focus on an in depth description of the DOP/IGP seals, what they stand for and the details behind them, the traceability of the products, the quality controls, “Product of Italy” versus “Made in Italy”. These masterclasses will be organized for media, influencers, bloggers, industry and grocery store representatives. Attendees will learn about important details while sampling selected DOP/IGP products as well as learn how to identify authentic Italian products in local grocery stores.

Chef Roberto Fracchioni, Canadian Brand Ambassador for Prosciutto di Parma, Chef, Professor and Food Consultant, will tell us all about authentic Italian products, their traceability, how to incorporate them into our own dishes and why these products are such an important part of the Mediterranean diet.

These masterclasses are part of the True Italian Taste program.

Masterclass: “Authentic Italian products: certifications, traceability, use”

February 19, 2020
12.00 pm to 2.30 pm
Faema Canada Showroom


The masterclass will be organized for a group of media, bloggers and influencers. During the class the following products will be discussed in greater detail and participants will have the chance to try the products and see how to they are being prepared by Chef Roberto Fracchioni. The products that will be presented are: Prosciutto di Parma, Parmigiano Reggiano, Grana Padano, Gorgonzola DOP, Piave, Pecorino Toscano, Olive oil, Balsamic Vinegar and IGP Hazelnuts of Piedmont.

Photo Gallery – Masterclass Faema

(© Giulia Emanuela Storti)

(© Anna Milan)

Masterclass: “Authentic Italian products: certifications, traceability, use”

Date TBC
12.00 pm to 2.30 pm
The Loft at Weston
Longo’s Grocery Story


The masterclass will be organized for a group of industry and Longo’s store representatives. Chef Roberto Fracchioni will lead the participants into the world of authentic Italian food by describing specific characteristics and details about each product featured in this class. He will explain how to properly cut, serve and store the products and explain traceability, geographical designations and details about the following products: TBD.

This masterclass is meant as a training session for store representatives dealing directly with consumers to help them share correct information on the products they are selling.