Page 13 - 2020 ICCO Canada Pentola d'Oro - Under the Stars

“Covid-19 has forced customers, all activities which will play a critical role in rebuilding this
channel which faced the hardest consequences of the pandemic” noted
us all to learn a new Chiaramello.
way of working, new These were steps in the right direction, because just like any other business,

tools and how to manage the pandemic has had a clear impact on Lavazza, said Chiaramello. “From a
revenue and sales perspective, the closure of dine-in food service
sudden change and establishments, travel restrictions and the change from office work to work-from-
home arrangements created a significant shift of the coffee consumptions. From
quickly adapt to an operations perspective, Covid 19 significantly increased the complexity of all
uncertain situations,” operations, such as logistics, supply chain and forecasting, also impacting the
value chain of many companies by increasing the cost of doing business.”
explained Andrea Chiaramello, In regards to the impact on distribution of Made-in-Italy products, Chiaramello
Lavazza Canada’s Vice President pointed out that “there have been many operational challenges related mainly
Sales Canada. “We all had no choice to supply chain and logistics, however, thanks to a great team, hard work and
but to evolve as an organization in prompt decisions, we are able to minimize the risks and we made sure our
order to handle the situation.” products were always available to consumers.”

In addition to responding to This dedication and perseverance will go a long way when it comes to the
immediate concerns posed by the future of the food sector given the current situation.
pandemic, Chiaramello said that
Lavazza focused on three long-term “The food sector has always been and always will be a
priorities: “protect our staff, protect
their jobs and focus on building the critical sector for the community: companies involved
future of our organization. in food production, distribution and sales of food
Beside quickly adapting to the new
way of working (luckily working product play an essential role,” Chiaramello said.
remotely and working from home
were not unfamiliar terms at Lavazza, “This is not going to change moving forward, in fact,
therefore, from a technical aspect we there is no doubt that Covid-19 has highlighted the
were already prepared), we focused
our efforts on adapting our importance of this sector. Food service operators have
organization in order to make it
stronger and more flexible to face the put their best efforts toward evolving their
situation with the goal to be a better organizations with new practices, services and
organization post-Covid-19.”
With this in mind, the iconic Italian technologies (online ordering, pickup and delivery,
coffee company zeroed in on one of remote dinner experiences); I envision this evolution
its mainstays: exceptional employees.
“We took the opportunity to bring on to continue even after Covid-19 is solved.”
board additional talents to build a
stronger food service team and
create several new tools for our
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