The Extraordinary Italian Taste

The Extraordinary Italian Taste

ICCO’s mandate to raise awareness for authentic Italian products continues throughout 2018.  Authentic Italian products, compared to Italian Sounding products – food which appears to be a product of Italy but it is actually produced in any country other than Italy – will be the focus of a series of new and exciting initiatives.

Unlike counterfeit and/or mislabelled products, which claim to be authentic Italian goods or claim to be manufactured in Italy – the Italian Sounding phenomenon does not constitute an infringement of intellectual property.  However, Italian Sounding products affect the reputation of excellence and quality that defines authentic ‘Product of Italy’ goods.

Following the success of the last years, we will continue to highlight the authenticity, traceability, quality control, and certifications of authentic Italian foods with the goal of educating Canadian audiences on how to identify an authentic Italian product, in order to make informed purchases and enjoy the unrivalled quality of genuine Italian goods.

It’s time to share and celebrate the extraordinary taste of bona fide Made in Italy goods!



Authentic Italian Table

Spring 2018 – A series of dinner events dedicated to authentic Italian food in collaboration with local restaurants during which guests will be able to try special menus created by the chefs for the occasion.

Exact dates and locations will be announced soon

Buyer Trips to Italy

Buyers from Ontario will be sent to Italy to meet with Italian companies, try their products and visit their companies and facilities to make new possible business relationships.

October 16-19, 2017: Milan
March 12-13, 2018: Bologna
September 2018: TBA

Educational Tours

Educational Tours

Canadian influencers will travel to Italy for educational tours to learn more about the processes and certifications of authentic Italian products including cheese, cured meats, balsamic vinegar, olive oil, and more.

Stay tuned for upcoming events and initiatives from the ICCO for ‘The Extraordinary Italian Taste’ campaign and follow the ICCO’s social pages to stay updated!

gorgonzola Learn more about Gorgonzola

prosciutto Learn more about Prosciutto San Daniele

Prosciutto Learn more about Prosciutto Toscano

Olio DOP Bruzio Learn more about Olio DOP Bruzio

Asiago Cheese Learn more about Asiago Cheese

Salva Cremasco Learn more about Salva Cremasco

Acetico Balsamico Learn more about Balsamic Vinegar

Parmigiano Reggiano Learn more about Parmigiano Reggiano

Caciocavallo Silano Learn more about Caciocavallo Silano

Piave Cheese Learn more about Piave Cheese