The Extraordinary Italian Taste

The Extraordinary Italian Taste

It’s time to share and celebrate the extraordinary taste of bona fide Made in Italy goods!

#trueitaliantaste
#iffoodcouldtalk
#extraordinaryitaliantaste

ICCO’s mandate to raise awareness for authentic Italian products continues throughout 2017. Authentic Italian products, compared to Italian Sounding products – food which appears to be a product of Italy but it is actually produced in any country other than Italy – will be the focus of a series of new and exciting initiatives.

The TRUE ITALIAN TASTE project, through the dedicated website trueitaliantaste.com and its presence on the most widely used social networks, develops the concept If food could talk by promoting fine quality Italian agrofood products.

True Italian Taste is part of The Extraordinary Italian Taste project for the promotion of 100% Made in Italy food. This campaign is sponsored and funded by the Italian Ministry of Economic Development and carried out by Assocamerestero in collaboration with the 9 Italian Chambers of Commerce Abroad in Montreal, Toronto, Vancouver, Chicago, Houston, Los Angeles, Miami, New York and Mexico City.

To raise awareness of certified products in the United States, Canada and Mexico and favour the export of small to medium-sized Italian businesses, the organized events will include: visits of foreign buyers to Italy, training opportunities for foreign operators from the food industry, educational tours for opinion leaders and influencers who will have the opportunity to experience and relate the experience of true Italian taste, networking events, guided tasting sessions, etc.

The activities are designed to cater for a target group comprised of importers, distributors, hotel chain and specialty store buyers, chefs, food bloggers, trade journalists, nutritionists, testimonials and opinion leaders linked to the world of food, ho.re.ca. and wellness.

It’s time to share and celebrate the extraordinary taste of authentic ‘Product of Italy’ goods!

Events

ICCO brings Chef Rob Gentile to Centennial College

June 5th, 2017 – Alumni Reception for graduates of the School of Hospitality, Tourism and Culinary Arts at Centennial College featuring authentic Italian cuisine prepared by Chef Rob Gentile.

Educational Tours

Educational Tours

  • May 15-19, 2017 – Puglia / Campania with Joe Baker, Dean of School of Hospitality, Tourism and Culinary Arts, Centennial College
  • July 10-15, 2017 – Friuli / Veneto with Chef Rob Gentile
  • September / October 2017 – Emilia Romagna / Lombardia

Stay tuned for upcoming events and initiatives from the ICCO for the #trueitaliantaste campaign and follow the ICCO’s social pages to stay updated!

For more information please contact Tiziana Tedesco at 416.789.7169 x240

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