The Extraordinary Italian Taste
ICCO’s mandate to raise awareness for authentic Italian products continues throughout 2018. Authentic Italian products, compared to Italian Sounding products – food which appears to be a product of Italy but it is actually produced in any country other than Italy – will be the focus of a series of new and exciting initiatives.
Unlike counterfeit and/or mislabelled products, which claim to be authentic Italian goods or claim to be manufactured in Italy – the Italian Sounding phenomenon does not constitute an infringement of intellectual property. However, Italian Sounding products affect the reputation of excellence and quality that defines authentic ‘Product of Italy’ goods.
Following the success of the last years, we will continue to highlight the authenticity, traceability, quality control, and certifications of authentic Italian foods with the goal of educating Canadian audiences on how to identify an authentic Italian product, in order to make informed purchases and enjoy the unrivalled quality of genuine Italian goods.
It’s time to share and celebrate the extraordinary taste of bona fide Made in Italy goods!
Spring 2018 – A series of dinner events dedicated to authentic Italian food in collaboration with local restaurants during which guests will be able to try special menus created by the chefs for the occasion.
April 25th, 2018: The Local Restaurant, Centennial College
April 27th, 2018: Ravine Vineyard Estate Winery, Niagara-on-the-Lake
May 2nd, 2018: Luma Restaurant, TIFF Bell Lightbox
May 10th, 2018: Ravine Vineyard Estate Winery, Niagara-on-the-Lake
Buyer Trips to Italy
Buyers from Ontario will be sent to Italy to meet with Italian companies, try their products and visit their companies and facilities to make new possible business relationships.
October 16-19, 2017: Milan
March 12-13, 2018: Bologna
September 2018: TBA
Canadian influencers will travel to Italy for educational tours to learn more about the processes and certifications of authentic Italian products including cheese, cured meats, balsamic vinegar, olive oil, and more.
June 11-16, 2018: Piedmont
October 2018: TBA
Stay tuned for upcoming events and initiatives from the ICCO for ‘The Extraordinary Italian Taste’ campaign and follow the ICCO’s social pages to stay updated!
Learn more about Gorgonzola
Learn more about Prosciutto San Daniele
Learn more about Prosciutto Toscano